Our Story
Developed in the Vitha Hair Care Labratories, Vitha Hair Cult is born from a vision of passion and perseverance. Vitaliano Marotta, in collaboration with Vito Esposito, has given life to a family of innovative products of technical and conceptual superiority. Our objective is to become highly recognized at an international level for quality and innovation. We aim to be a reference point for both professional hairstylists and those individuals who dedicate the same care to their hair that they are accustomed to receiving in professional salons.
Organic Hair care
Ammonia free hair color
Ammonia free hair color
Using revolutionary technology and extensive product research, Vitha's Krinity Organic products deliver exceptional performance with 100% natural plant extracts and organic ingredients. Krinity Organic does not contain sulfates (SLS, SLES), petroleum, silicon, or parabens.
Ammonia free hair color
Ammonia free hair color
Ammonia free hair color
From the research of Vitha laboratories, XSeNZ is born, the new system of permanent coloring in oil, without ammonia. XSeNZ allows color applications that are not aggressive on the skin and hair.
Vitha Hair Cult academy
Ammonia free hair color
Vitha Hair Cult academy
Vitha Academy provides constant training with advanced professional courses. Vitha Academy has branches in Italy, Germany and soon the United States and Australia. Vitha Academy offers the possibility to participate in lesson plans divided into thematic fields, run by the experts of Vitha Hair Cult International Education Team. The lessons are grounded in the learning of critical theory, creating a total immersion in the educational experience, emphasized with constant interaction.